Blog
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CORE Institute
CORE Institute is a mentoring program for professionals who want to transform their knowledge into a marketable product through digital media.
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When sponsorship isn’t just about logos… and becomes a strategy
What the first NASCAR Mexico race in Tulum left behind are partnerships that do generate value. There are brands that still believe that sponsoring an event means only appearing on a banner, a screen, or having mentions. But visionary brands know something: A well-executed sponsorship doesn’t just buy visibility. It buys cultural relevance and…
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Delegating is not a luxury; it is a strategy for scaling up.
There comes a point where the leader becomes the bottleneck. Delegating in time is what allows you to scale up.
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Great events are not improvised
What LIV Golf Mexico City and the Formula 1 Mexico Grand Prix teach us about how culture, context, and strategy make an event memorable.
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Having a good product is not enough. The difference lies in how you communicate and bring it to the market.
The difference lies in how you communicate and bring your proposal to the market.