{"version":"1.0","provider_name":"Mentor\u00eda en estrategias de mercadotecnia digital","provider_url":"https:\/\/vivemarketing.com.mx\/en","author_name":"Ana Laura","author_url":"https:\/\/vivemarketing.com.mx\/en\/author\/administrador\/","title":"Cuando un patrocinio no son solo logos\u2026 y se convierten en estrategia - Mentor\u00eda en estrategias de mercadotecnia digital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RMo0Wioj7L\"><a href=\"https:\/\/vivemarketing.com.mx\/en\/patrocinio-estrategico-nascar-tulum\/\">When sponsorship isn\u2019t just about logos\u2026 and becomes a strategy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/vivemarketing.com.mx\/en\/patrocinio-estrategico-nascar-tulum\/embed\/#?secret=RMo0Wioj7L\" width=\"600\" height=\"338\" title=\"&#8220;Cuando un patrocinio no son solo logos\u2026 y se convierten en estrategia&#8221; &#8212; Mentor\u00eda en estrategias de mercadotecnia digital\" data-secret=\"RMo0Wioj7L\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/vivemarketing.com.mx\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/vivemarketing.com.mx\/wp-content\/uploads\/2026\/05\/cuando-un-patrocinio-no-son-solo-logos-NASCAR-Ana-Laura-Garcia-Tellez.jpeg","thumbnail_width":960,"thumbnail_height":540,"description":"Lo que dej\u00f3 la primera carrera de NASCAR M\u00e9xico en Tulum sobre alianzas que s\u00ed generan valor. Hay marcas que todav\u00eda creen que patrocinar un evento significa \u00fanicamente aparecer en una lona, una pantalla o tener menciones. Pero las marcas visionarias saben algo: Un patrocinio bien ejecutado no solo compra visibilidad. Compra relevancia cultural y [&hellip;]"}